Posted Date : March 21,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-11655
Government Authority Located in Connecticut; USA based organization looking for marketing and recruitment campaign services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide marketing and recruitment campaign services.
- Comprehensive review of current choice marketing brand, strategic approach to determine next phase of the campaign in alignment with current vision and focus on equity,
- Comprehensive review of current choice products and materials to develop strategic updating and development plan for new tools,
- Develop overarching strategy and key messages for choice marketing and recruitment campaign,
- Develop choice recruitment and marketing plan inclusive of the district and lottery process, with key messages for each phase, including: notification of application dates, peak recruitment activities and events, application deadlines; post placement process and registration at the school,
- Develop multiple, aligned approaches that respond to the various target populations identified for recruitment using focus groups as part of the information gathering,
- Create production timelines and schedules for new digital marketing initiatives, media relations, print materials and other non-traditional marketing approaches,
- Develop and implement public relations plan to keep key urban and suburban constituents informed and to support launch of the campaign to internal and external audiences,
- Create and deliver a technical assistance session to school leaders and key staff to build internal competency focused on marketing, recruitment and promotion of their schools,
- All Marketing and recruitment planning must be responsive and flexible to any changes.
(2) All questions must be submitted no later than April 1, 2019.
(3) A contract term will be for three years.
[C] Eligibility:
Onshore (USA Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: April 08,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-11655
Government Authority Located in Connecticut; USA based organization looking for marketing and recruitment campaign services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide marketing and recruitment campaign services.
- Comprehensive review of current choice marketing brand, strategic approach to determine next phase of the campaign in alignment with current vision and focus on equity,
- Comprehensive review of current choice products and materials to develop strategic updating and development plan for new tools,
- Develop overarching strategy and key messages for choice marketing and recruitment campaign,
- Develop choice recruitment and marketing plan inclusive of the district and lottery process, with key messages for each phase, including: notification of application dates, peak recruitment activities and events, application deadlines; post placement process and registration at the school,
- Develop multiple, aligned approaches that respond to the various target populations identified for recruitment using focus groups as part of the information gathering,
- Create production timelines and schedules for new digital marketing initiatives, media relations, print materials and other non-traditional marketing approaches,
- Develop and implement public relations plan to keep key urban and suburban constituents informed and to support launch of the campaign to internal and external audiences,
- Create and deliver a technical assistance session to school leaders and key staff to build internal competency focused on marketing, recruitment and promotion of their schools,
- All Marketing and recruitment planning must be responsive and flexible to any changes.
(2) All questions must be submitted no later than April 1, 2019.
(3) A contract term will be for three years.
[C] Eligibility:
Onshore (USA Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: April 08,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$