Posted Date : February 02,2021
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : WD-9155
Government Authority located in Connecticut; USA based organization looking for expert vendor for a website audit and redesign services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide website audit and redesign services must be compatible with SEO.
- to conduct an audit of their website and create a plan for site redesign,
- Assessing the current site, evaluating site goals and audiences served,
- Seeking feedback from Green Bank senior leaders, the marketing team and program teams, and external stakeholders;
- Consulting/guiding on the development of the website’s overall strategy, and
- Providing recommendations for updates to the site’s strategy and its redesign,
- Discovery:
- Conduct an audit of current site content and review site analytics (Google Analytics) to better understand current traffic patterns and site exit points,
- Review websites of similar entities (green banks, state energy efficiency websites, capital providers / lenders, etc.) to understand how comparable organizations are using their sites and
engaging audiences,
- Design and conduct a discovery process (in collaboration with the Green Bank marketing team), using, as appropriate, a combination of interviews, small focus groups, and surveys.
Questions asked should focus on site expectations, functionality, and usability,
- Strategic Site Redesign Plan: Establish key and secondary objectives, Identify primary, secondary and tertiary audiences, Identify target audiences desired experiences,
- Develop new website organizational content maps to support objectives and audiences. Provide three (3) options for look/feel and layout designs,
- Create wireframes for homepage, key content areas and/or pages, and templates that help to illustrate the strategy recommendations,
- Prepare and present recommendations for a website strategic redesign to Bank marketing team, including: Recommendations on success measurement tracking, Recommendations on SEO best practices to ensure content discoverability, Recommendations on future integration of main Green Bank and subsites,
- Strategic Redesign Implementation Support:
- Support in conducting a solicitation process / RFP to identify the implementation vendor;
- Onboarding/meetings with implementation vendor;
- Creation and/or review of new site copy and supporting graphics/photography;
- Review of home page and key page templates; and
- Review of user experience and key functionality.
- Coordinating with other Green Bank vendors (e.g., digital media vendor) to support continuity between implementation process and other Bank initiatives.
(2) All the questions must be submitted no later than February 19, 2021
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: March 01,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : WD-9155
Government Authority located in Connecticut; USA based organization looking for expert vendor for a website audit and redesign services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide website audit and redesign services must be compatible with SEO.
- to conduct an audit of their website and create a plan for site redesign,
- Assessing the current site, evaluating site goals and audiences served,
- Seeking feedback from Green Bank senior leaders, the marketing team and program teams, and external stakeholders;
- Consulting/guiding on the development of the website’s overall strategy, and
- Providing recommendations for updates to the site’s strategy and its redesign,
- Discovery:
- Conduct an audit of current site content and review site analytics (Google Analytics) to better understand current traffic patterns and site exit points,
- Review websites of similar entities (green banks, state energy efficiency websites, capital providers / lenders, etc.) to understand how comparable organizations are using their sites and
engaging audiences,
- Design and conduct a discovery process (in collaboration with the Green Bank marketing team), using, as appropriate, a combination of interviews, small focus groups, and surveys.
Questions asked should focus on site expectations, functionality, and usability,
- Strategic Site Redesign Plan: Establish key and secondary objectives, Identify primary, secondary and tertiary audiences, Identify target audiences desired experiences,
- Develop new website organizational content maps to support objectives and audiences. Provide three (3) options for look/feel and layout designs,
- Create wireframes for homepage, key content areas and/or pages, and templates that help to illustrate the strategy recommendations,
- Prepare and present recommendations for a website strategic redesign to Bank marketing team, including: Recommendations on success measurement tracking, Recommendations on SEO best practices to ensure content discoverability, Recommendations on future integration of main Green Bank and subsites,
- Strategic Redesign Implementation Support:
- Support in conducting a solicitation process / RFP to identify the implementation vendor;
- Onboarding/meetings with implementation vendor;
- Creation and/or review of new site copy and supporting graphics/photography;
- Review of home page and key page templates; and
- Review of user experience and key functionality.
- Coordinating with other Green Bank vendors (e.g., digital media vendor) to support continuity between implementation process and other Bank initiatives.
(2) All the questions must be submitted no later than February 19, 2021
[C] Eligibility:
- Onshore (USA Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: March 01,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$