Posted Date : November 15,2018
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-10375
Government Authority located in Connecticut; USA based organization looking for media, marketing and public relations services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide various media, marketing and public relations services include development of multi-media campaigns, planning, identify goals, establish key statements, determining tactics and timeliness, communication planning, public relations planning and summarization of assessments.
- Services shall include consulting for and management of multi‐media marketing campaigns,
- Market Analysis,
- Multi‐media advertisement placement and outreach through various media avenues (television, radio, billboards, posters, press releases, brochures, flyers, internet, world wide web, social media, audio visual presentations, displays, other promotional materials, etc); Including multi‐cultural media channels.
- Development of comprehensive, integrated PR plans that will extend marketing, advertising dollars;
- Effective campaign budget management;
- Multi‐phase campaigns;
- Detailed media placement reports and surveys;
- Comprehensive education and outreach;
- Incorporation of logos;
- Media Coverage;
- Effectiveness measures, impact and outcome research;
- Provide credentials as requested and required for each request based upon scope and business need;
- Specific strategies for reaching target populations (cultural inclusiveness);
- Justification for all marketing and media strategies recommended per campaign;
- Management of CSCU funds, budget;
- Educational and outreach tools;
- Various reporting, to include ad hoc reporting, summary reporting, effectiveness reporting, recommendations, results reporting, analysis and spend;
- Strategic Marketing Planning;
- Creative Development;
- On line marketing including, strategy, design, creative and execution;
- Input on website design and development
- Whenever appropriate, vendor shall endeavour to use college media center for production and editing.
(2) All questions must be submitted no later than November 26, 2018.
[C] Eligibility:
Onshore (USA Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: December 14,2018
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-10375
Government Authority located in Connecticut; USA based organization looking for media, marketing and public relations services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide various media, marketing and public relations services include development of multi-media campaigns, planning, identify goals, establish key statements, determining tactics and timeliness, communication planning, public relations planning and summarization of assessments.
- Services shall include consulting for and management of multi‐media marketing campaigns,
- Market Analysis,
- Multi‐media advertisement placement and outreach through various media avenues (television, radio, billboards, posters, press releases, brochures, flyers, internet, world wide web, social media, audio visual presentations, displays, other promotional materials, etc); Including multi‐cultural media channels.
- Development of comprehensive, integrated PR plans that will extend marketing, advertising dollars;
- Effective campaign budget management;
- Multi‐phase campaigns;
- Detailed media placement reports and surveys;
- Comprehensive education and outreach;
- Incorporation of logos;
- Media Coverage;
- Effectiveness measures, impact and outcome research;
- Provide credentials as requested and required for each request based upon scope and business need;
- Specific strategies for reaching target populations (cultural inclusiveness);
- Justification for all marketing and media strategies recommended per campaign;
- Management of CSCU funds, budget;
- Educational and outreach tools;
- Various reporting, to include ad hoc reporting, summary reporting, effectiveness reporting, recommendations, results reporting, analysis and spend;
- Strategic Marketing Planning;
- Creative Development;
- On line marketing including, strategy, design, creative and execution;
- Input on website design and development
- Whenever appropriate, vendor shall endeavour to use college media center for production and editing.
(2) All questions must be submitted no later than November 26, 2018.
[C] Eligibility:
Onshore (USA Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: December 14,2018
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$